Monday, September 8, 2008

Making Social Bookmarking Work For You

The following are a few methods you can utilize to get the most benefit from social bookmarking. Tips are provided on how to organize your information so that your website shows up in more and more search results:

• Upon posting on a blog, ensure that the keyword phrase is as close to the beginning of the post as is possible. When you bookmark the post, use the title of the post and tag the keyword as well. This is great for search engine results. In fact, doing this is often termed search engine 'bait'!

• Stay active on the social bookmarking website and bookmark every post. As mentioned before, social bookmarks are enticement for the search engines, and this is an opportunity that should not be wasted.

• With Social bookmarking more people read your articles, posts etc., and in due course this will create additional credibility for you. It can also lead to repeat traffic, referrals, sales, newsletter sign ups, comments on your blogs, emails from readers etc. In order to make the most of the social bookmarking website, you need to have all these functions working for you.

• Relationship is your biggest and most potent weapon in social bookmarking. Links back to websites rely on being bookmarked and getting read. Modern technology allows you to add video, audio, RSS feeds etc to get more and more interaction on your website and eventual links back to your website.

• Good content is a must. There is no replacement for good quality content when it comes to generating traffic. You must make certain that you get quality links as well, because the links that you receive on your website must be from trustworthy sources and have to do be related to your content.

• In relation to the point made earlier about having good content is the fact that search engine spiders are always crawling good websites. Increasingly, social bookmarking websites are becoming a favorite of search engines. This is because there is a human element to social bookmarking. People are actively involved in organizing and tagging their favorites. This is a strong indication that the web page is extremely relevant to the search, much more so than a simple keyword search.

• When using social bookmarking you should work towards improving your search ranking. Get as many people - ideally those with similar interests - to bookmark your web site. The best way to encourage people to come back to your website is to provide great content and make it easy for people to bookmark your website.

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